July 2026

Data Integration

Events-based Integration (EBI) now available

Optimove now supports Events-based Integration (EBI) — an onboarding path for clients who stream event-based data rather than maintaining batch exports. Optimove ingests out-of-the-box (OOTB) events, maps and processes them through the batch flow, and configures the instance from the incoming events, with no additional batch infrastructure required. As part of this release, OOTB event reference pages now include an Events-based Integration column classifying each parameter as Mandatory, Mandatory if required for the execution channel integration, Enrichment, or Optional.

Impact: New integrations can onboard via event streaming. Review the requirements and per-event parameter classifications before scoping an EBI.

For requirements and supported events, see the Events-based Integration guide.