Prepare Your Data for Optimove
Welcome to Optimove!
Welcome to the main hub for preparing your data for Optimove. This page provides guidance on the essential data tables needed to create a complete customer profile, tailored for various industries, and offers detailed steps for data delivery, batch processes, and quality assurance.
Navigate through the sections below to find the information you need:
This segmentation is key to tracking customer and group behaviors, forming Optimove’s approach’s foundation.
💡Note: The tables and fields outlined here represent the optimal data structure for using Optimove. If your data structure differs, alternative methods can adapt to your available data. Optimove also supports incorporating additional data that may enhance customer segmentation.
Required Data Tables Per Vertical
Learn about the supported methods for delivering data to Optimove.
Understand the data extraction process for maintaining daily updates to Optimove.
Review the checklist for validating the initial data load and ongoing quality assurance.
Dive into technical handling of missing files and Custom Data Extensions (CDE) with examples.
Explore each section to ensure your data is prepared for optimal use within Optimove.
Updated 3 days ago