Added

Optimove API: Delete Customers endpoint

We've added a new endpoint, POST /Customers/DeleteCustomers, which removes customer profiles that are no longer relevant or valid in Optimove.

  • Scope: Deletes customers registered through the Imported Customers feature, Optitrack, or the Upsert endpoints. Customers ingested through the Batch Process can't be deleted with this endpoint and are rejected.
  • Limits: Up to 10,000 CIDs per request, with a payload of up to 0.5 MB.
  • Asynchronous: A valid request returns 202 Accepted with a TraceId. When processing finishes, Optimove sends a single status message to your CallbackUrl listing how many customers were deleted or rejected. Without a CallbackUrl, you won't receive the outcome.
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Note: This endpoint is currently not supported in environments where ID mapping is applied.

For request details, status message fields, and processing times, see the Delete Customers reference