Discussions

Hello community,

I am trying to implement some automated email campaigns based on customer behavior Incredibox, using complex segmentation and trigger events in Optimove. However, I am facing some problems:

Difficult to measure the exact effectiveness when combining multiple triggers.

Not sure how to optimize A/B testing to properly assess the impact of each factor.

Want to apply predictive analytics but don't know how to implement it properly with existing workflows.

I want to ask:

Who has tried combining multiple triggers in a campaign and how to optimize A/B testing?

Are there any best practices to measure the exact effectiveness when segmenting complexly?

Are there any tools or scripts that support good predictive analytics in Optimove?

Looking forward to learning from you guys, any tips or real life examples are welcome.

Thanks in advance community!