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Do you use automatic data updates?

Recently I started working with a large amount of data for local businesses, and I quickly realized that manually updating information takes a ton of time and often leads to errors. So I decided to try automatic data updates. I came across this page, which shows well how to set up automatic updates for Google Maps, and I think it can really make the work easier. Has anyone already used such solutions? I’m interested in practical experience — whether it really saves time and reduces errors, or if there are pitfalls.