The Loyalty System API is now live in the Developer Hub. Build custom widget frontends for your loyalty program with 20 endpoints covering brands, players, missions, rewards, badges, and leaderboards.

Start with the integration guide, or browse the API Reference.

On September 2025 Optimove released its API for ingesting Customer Lists into Optimove and incorporate it within a target group.

Read more about it here

In a scenario where the parameter BrandId is not associated with channel Optimail, the response will be 404. If you experienced this error, please revisit the BrandId parameter you are using.

Link to API Reference

Added TargetGroupTags to the response

Added descriptions to the OptiPromo API calls under "Promotions".

The Login API call was removed from the 'API Reference'

Documentation about Optimove API moved from Guides to API reference.

New API calls were added for Web Inbox.

• Get Web Inbox user messages.
• Update Web Inbox message read status.
• Report Web Inbox Message metrics.
• Delete Web Inbox message.

Added TemplateName parameter in the response. To get the TemplateName please include: IncludeTemplateNames=true query parameter.

Grouping left menu content under Guides, API Reference to: OPTIMOVE MARKETING PLATFORM, OPTIMOBILE, OPTI-X

Removing redundant content