Flow 1 - Optimove Handles All API Calls

1. Event Trigger:

A web-hook (connected to the optimove-optipromo-publisher API) is set up as an event listener via Optimove’s External API.

2. Execution Process:

When a campaign runs in Optimove with conditional execution, it triggers a call to the webhook URL.

3. Webhook Operations (via optimove-optipromo-publisher API):

• Retrieves the list of customers targeted by the campaign from Optimove’s External API GetProcessedCampaignCustomers.
• Validates customers and retrieves their rewards by calling the OptiPromo Promotions Validate API.
• Uploads the resulting data to the designated data connection.
• Updates Optimove’s External API with each customer’s promotion status [Integrations/UpdateCustomerPromotionStatus](https://developer.optimove.com/reference/post_integrations-updatecustomerpromotionstatus.