SMS Same Day Registration Events

Using the SMS or MMS channels requires that targeted customers' profiles have the following attributes:

• MOBILE_NUMBER
• SMS_CONSENT
• SMS_VALID

The customer profile is typically updated as part of a batch process. This means that the attributes may not be available at registration time for realtime triggered campaigns.

In order to support this use case, you can add mobile_number to the event data (see Real Time (triggered) Campaigns).

Logic - MOBILE_NUMBER

If the event data that triggers a realtime campaign includes a MOBILE_NUMBER, it will be used instead of the customer profile MOBILE_NUMBER if the latter is missing.

Logic - SMS_CONSENT / SMS_VALID (Optional)

Consent and validity attributes are also supported in event data.

This is optional - the safest approach is not to include these fields unless you are capturing that data at registration time.