Standard Gaming Events

The events below are the list of gaming events we require for our model. Some events may need to be sourced from multiple systems in order to have a complete view of the bet lifecycle.

Game_launch is mandatory for general recommendations - other use cases may require game_session and game_close events.

Game Launch (Mandatory event)

Capturing instances of users launching games

Event setup:

Event Key	Event Name	Type
core_game_launch	Core Game Launch	Simple event

Event's Parameters:

Parameter Key	Parameter Name	Type	Description
launch_timestamp	Launch Timestamp	String	ISO 8601 datetime of launch
game_code	Game Code	String
game_name	Game Name	String
game_category	Game Category	String
balance	Balance	Number
game_session_ref	Game Session Reference	String
ccy_code	CCY Code	String
language	Language	String
country	Country	String
platform	Platform	String
launch_location	Launch Location	String	The container where the game was launched from
launch_location_index	Launch Location Index	Number	1-based index of where in the container the game was launched from
channel	Channel	String
skinId	Skin ID	String	Could call this "brand" if it better aligns with Optimove Core
license	License	String

Game Session

Overview of the game session.

Event setup:

Event Key	Event Name	Type
core_game_session	Core Game Session	Simple event

Event's Parameters:

Parameter Key	Parameter Name	Type	Description
session_start_timestamp	Session Start Timestamp	String	ISO 8601 date time of session start
session_end_timestamp	Session End Timestamp	String	ISO 8601 date time of session end
game_code	Game Code	String
game_name	Game Name	String
game_category	Game Category	String
start_balance	Start Balance	Number
end_balance	End Balance	Number
stakes	Stakes	Number
bonus_used	Bonus Used	Number
ggr	Ggr	Number
no_of_bets	No Of Bets	Number
game_session_ref	Game Session Ref	String
ccy_code	CCY Code	String
language	Language	String
country	Country	String
platform	Platform	String
launch_location	Launch Location	String	The container where the game was launched from
launch_location_index	Launch Location Index	Number	1-based index of where in the container the game was launched from
channel	Channel	String
skinId	SkinId	String
license	License	String

Game Close

Marking the closure or completion of a specific game.

Event setup:

Event Key	Event Name	Type
core_game_close	Core Game Close	Simple event

Event's Parameters:

Parameter Key	Parameter Name	Type
game_close_timestamp	Game close timestamp	String
game_code	Game Code	String
game_name	Game Name	String
game_category	Game Category	String
end_balance	End Balance	Number
stakes	Stakes	Number
bonus_used	Bonus Used	Number
ggr	GGR	Number
no_of_bets	No of Bets	Number
game_session_ref	Game Session Reference	String
ccy_code	CCY Code	String
language	Language	String
country	Country	String
platform	Platform	String
channel	Channel	String
skinId	Skin ID	String
license	License	String