Standard User Event

A real-time feed of data describing customer activity. Some events may need to be sourced from multiple systems. The events should include customer account and banking activity such as registrations, logins, deposits, and withdrawals.

The data tables and fields described in this document represent an ideal data structure for using Opti-X. If your data does not include everything presented here, alternative methods exist based on the available data.

Page Visit (Mandatory event)

Recording when a user views a specific page on a platform or website.

This is a basic event set in Optimove's platform, and has mandatory parameters.

Event setup:

Event Key	Event Name	Type
set_page_visit	Page Visit	Simple event

Event's Parameters:

Parameter Key	Parameter Name	Type	Description
customURL	Custom URL	String	Mandatory
pageTitle	Page Title	string	Mandatory
category	Page Category	string	NOT Mandatory

Registration

Capturing the process of users creating new accounts on a platform or service.

Event setup:

Event Key	Event Name	Type
core_registration	Core Registration	Simple event

Recommended parameters for registration event:

Parameter Key	Parameter Name	Type	Description
email	Email	String	Mandatory in case you want to send an email after registration
first_name	First Name	string	It can be used for personalization tags

Login

Tracking instances when users log into their accounts on a platform.

Event setup:

Event Key	Event Name	Type
core_login	Core Login	Simple event

Recommended parameters for Login event:

Parameter Key	Parameter Name	Type	Description
login_timestamp	Login timestamp	String	ISO 8601 datetime of login
balance	Balance	Number
is_first_login	Is First Login	Boolean	Is the first time they have logged in?
session_ref	Game Session Reference	String
ccy_code	CCY Code	String
language	Language	String
country	Country	String
platform	Platform	String
channel	Channel	String
skinId	Skin ID	String
license	License	String

Deposit

Recording when a user makes a deposit attempt in their account.

Event setup:

Event Key	Event Name	Type
core_deposit	Core Deposit	Simple event

Recommended parameters for deposit event:

Parameter Key	Parameter Name	Type	Description
deposit_timestamp	Deposit timestamp	String	ISO 8601 datetime of deposit
start_balance	Start Balance	Number
deposit_amount	Deposit Amount	Number
deposit_method	Deposit Method	String
deposit_status	Deposit Status	String
ccy_code	CCY Code	String
language	Language	String
country	Country	String
platform	Platform	String
channel	Channel	String
skinId	Skin ID	String
license	License	String

Withdrawal

Recording when a user withdraws funds or removes money from their account.

Event setup:

Event Key	Event Name	Type
core_withdrawal	Core Withdrawal	Simple event

Recommended parameters for withdrawal event:

Parameter Key	Parameter Name	Type	Description
withdrawal_timestamp	Withdrawal request timestamp	String	ISO 8601 datetime of withdrawal
start_balance	Start Balance	Number
withdrawal_amount	Withdrawal Amount	Number
withdrawal_method	Withdrawal Method	String
withdrawal_status	Withdrawal Status	String	Optional
ccy_code	CCY Code	String
language	Language	String
country	Country	String
platform	Platform	String
channel	Channel	String
skinId	Skin ID	String
license	License	String

Withdrawal Cancellation

Capturing instances where a withdrawal process is initiated but cancelled before completion.

Event setup:

Event Key	Event Name	Type
core_withdrawal_cancellation	Core Withdrawal Cancellation	Simple event

Recommended parameters for withdrawal cancellation event:

Parameter Key	Parameter Name	Type	Description
event_name	Event name	String	core_withdrawal_cancellation
withdrawal_cancel_timestamp	Withdrawal cancellation timestamp	String	ISO 8601 datetime of withdrawal cancellation
end_balance	End Balance	Number	Balance after cancellation
withdrawal_amount	Withdrawal Amount	Number
withdrawal_method	Withdrawal Method	String
withdrawal_status	Withdrawal Status	String	Optional
ccy_code	CCY Code	String
language	Language	String
country	Country	String
platform	Platform	String
channel	Channel	String
skinId	Skin ID	String
license	License	String