Integrate data generated by the campaigns managed in Optimove to your own data warehouse and data visualization tools

Campaigns data representation consists of these major parts -

  1. Marketing Plan Overview - A detailed description of all campaigns that are set in Optimove, and their meta data separated to two different tables - Scheduled Campaigns and Triggered Campaigns
  2. Completed Campaign Results - campaigns analysis results of campaigns that have been completed, also consists of two different data objects - one for the scheduled campaigns and the second one for Triggered Campaigns.
  3. Targeted and Excluded Customers - Results of prioritization algorithm that decides which campaign a customer will be targeted with.

Each one of these is represented with an optimized data structure -