Campaigns

Campaigns data representation consists of these major parts -

1. Marketing Plan Overview - A detailed description of all campaigns that are set in Optimove, and their meta data separated to two different tables - Scheduled Campaigns and Triggered Campaigns
2. Completed Campaign Results - campaigns analysis results of campaigns that have been completed, also consists of two different data objects - one for the scheduled campaigns and the second one for Triggered Campaigns.
3. Targeted and Excluded Customers - Results of prioritization algorithm that decides which campaign a customer will be targeted with.

Each one of these is represented with an optimized data structure -

• Campaign Results - Campaign analysis and results of completed campaigns and their occurrences.
• Scheduled Campaigns - Marketing plan overview for scheduled campaigns and all its planned occurrences
• Targeted and Excluded Customers - Prioritization & Exclusion history across eligible target groups and campaigns.
• Triggered Campaigns - All triggered campaigns set up in Optimove and their calculated results