Prepare Your Data for Optimove- Casino

Required Data Tables

The following data tables describe the content, format, and labels of the required data.

Customers – each row describes a player
Transactions – each row describes a financial transaction
Games – each row describes a daily aggregation of a specific game played, player and platform
Game_Types_and_Categories – game IDs and their associated types and categories

Important*:* All monetary figures must be converted into a single consistent currency.

Customers

Key	Field	Data Type	Description
PK	Player_ID**	string/int	Unique player identifier
	Registration_Date**	date	Date the player registered
	Email*	string	Mandatory when using Optimail or if required by external ESP
	Mobile_Number*	string	Mandatory if required by external service provider
	Date_Of_Birth	date	Player's date of birth
	Is_OptIn	string	Determines whether it is acceptable to send promotional messages to the specified player. Should hold the values 'Yes' or 'No'.
	Allow_Email*	string	Determines whether it is acceptable to send promotional Email messages to the specified email address. Should hold the values 'Yes' or 'No'.
	Allow_SMS*	string	Determines whether it is acceptable to send promotional SMS messages to the specified mobile address. Should hold the values 'Yes' or 'No'.
	Allow_Push*	string	Determines whether it is acceptable to send promotional Push messages to the specified mobile number. Should hold the values 'Yes' or 'No'.
	Is_Email_Verified	string	Determines whether the email address is verified. Should hold the values 'Yes' or 'No'.
	Is_SMS_Verified	string	Determines whether the mobile number is verified. Should hold the values 'Yes' or 'No'.
	Is_Blocked	string	'No’ = regular player; 'Yes’ = blocked player (e.g. fraud)
	Is_Test	string	'No’ = regular player; 'Yes’ = test player
	Gender	string	Player’s gender. Must hold values ‘Male’, ‘Female’, ‘Unknown’
	Country	string	Player’s country
	City	string	Player’s city
	Address	string	Player’s address
	First_Name	string	Player’s first name
	Last_Name	string	Player’s last name
	Language	string	Player's language
	Balance	Decimal/int	The monetary value of a player’s current balance
	Casino_Name	string	When multiple casino platforms exist
	Alias	string	User name
	Currency	string	Player’s currency
	Referral_Type	string	The method the player was referred to your site (e.g. SEO, Affiliate, Advertising, Marketing, etc.)
	Affiliate_ID	string	Affiliate identifier or name
	Registered_Platform	string	The platform the player had registered with (e.g. Web, Android App, iOS App, etc.)
	Last_Login_Date	date	The date of the player’s last login to the website
	Allow_Whatsapp	string	Determines whether it is acceptable to send promotional WhatsApp messages to the specified mobile number. Should hold the values 'Yes' or 'No'.
	LastUpdated	date	Date when the record was last modified or added (Mandatory in case of DB to DB connection)
	Is_Optin_Email_Time_Stamp*	Timestamp	Determines from when it is acceptable to send promotional Email messages to the specified email address in case of approval

Notes:

Please include any additional information that you find helpful
IsOptinEmailTimeStamp* - In case Optimove will manage the “unsubscribe” for the Opti-Mail integration please include an additional column to describe when the customer opt in \ out, in order to allow perfect sync with the daily batch.

*=Mandatory if required for the execution channel integration

**=Always mandatory

Games

Key	Field	Data Type	Description
PK	Game_Date**	timestamp	Date of the game
PK	Player_ID**	string	Unique player identifier
PK	Game_ID**	string	Game type identifier
PK	Platform	string	Should hold values 'web' or 'mobile'
	Real_Bet_Amount**	decimal	Monetary real value that was wagered
	Real_Win_Amount	decimal	The monetary real value that was won
	Bonus_Bet_Amount	decimal	Total bonus amount that was wagered
	Bonus_Win_Amount	decimal	Total bonus amount that was won
	Net_Gaming_Revenue**	decimal	Total revenue (after bonuses deduction) from daily sessions, in case of daily aggregation
	Number_of_Real_Bets	int	Total amount of real bets played
	Number_of_Bonus_Bets	int	Total amount of bonus bets played
	Number_of_Sessions	int	Total number of sessions played
	Number_of_Real_Wins	int	Total amount of real bets won
	Number_of_Bonus_Wins	int	Total amount of bonus bets won

Notes:

Include free games in this table
Attach a description of your Net-Gaming revenue calculation methodology
If the platform field is not available, keep the first 3 fields as PK

**=Always mandatory

Game_Types_and_Categories

Key	Field	Data Type	Description
PK, FK	Game_ID**	string/int	Game unique identifier
	Game_Name	string	Game name (e.g. Blackjack, Silver Dollar)
	Game_Category	string	Division of games into major categories (e.g. Slots, Roulette, Table, etc.)
	Update_At	date	Date when the record was last modified or added

Note:

Any other gaming dimension available can be added if needed.

**=Always mandatory

Transactions

Key	Field	Data Type	Description
PK	Transaction_ID**	string/int	Unique transaction identifier
FK	Customer_ID**	string	Unique customer identifier
	Transaction_Date**	date	Transaction date
	Transaction_Timestamp	timestamp	Transaction Timestamp
	Transaction_Type**	string	Transaction type. Should hold values 'DEPOSIT', 'WITHDRAWAL', or 'BONUS'
	Transaction_Amount**	decimal	Monetary value of the transaction.
	Platform	string	Platform from which the transaction is made (e.g. Web, Mobile, Download)
	Status**	string	Transaction status (e.g. Approved, Rejected, Pending). Must have status ‘Approved’ for approved transactions.
	Last_Updated	Date	Date when the record was last modified or added (Mandatory in case of DB to DB connection)

Note:

**=Always mandatory

Required Data Tables

Customers

Games

Game_Types_and_Categories

Transactions

Database Schema