Views - Campaign Results

Views are out-of-the-box data queries on top of the base structure of the data, providing easy access to common use cases required datasets and additional data useful to exploit the data lakes product fully.

Using views, Data lakes evolve while providing you with data contracts that will be kept and enable stable integrations with your internal platforms.

This table presents a row for each campaign occurance, on each KPI tracked by Optimove, on each lifecyclestage. Viewing a certain campaign occurrence performance can be achieved by summing [INCREASE_IN] for a selected KPI, from all lifecycle stages involved.

Each row represents an action within an occurrence of a campaign.

This view provides a more organized view of campaign results data. It will be kept in this structure and can be used to integrate additional tools to it.

VW_CAMPAIGN_RESULTS (v1.1)

-- FOR V1.1
SELECT *
FROM [SHARED_DB].[BI].[VW_CAMPAIGN_RESULTS]

Useful Queries

Scheduled campaigns summary divided by test & control groups

SELECT 
    a.PLAN_ID,
    CASE 
        WHEN b.MARKETING_ACTION_NAME = 'DN' THEN 'Control'
        ELSE b.MARKETING_ACTION_NAME
    END AS MARKETING_ACTION_NAME,
    COUNT(a.PLAN_DETAIL_ID) AS Total_Campaigns,
    SUM(a.PLAN_GROUPSIZE) AS Total_Group_Size,
    SUM(a.PLAN_DETAIL_NUMBER_OF_RESPONDENTS) AS Total_Respondents,
    SUM(a.INCREASE_IN) AS Total_Increase_In,
    AVG(a.INCREASE_PER_CUSTOMER) AS Average_Increase_Per_Customer,
    AVG(a.PLAN_DETAIL_RESPONSE_RATE) AS Average_Response_Rate,
    AVG(a.PLAN_DETAIL_AVGVALUE) AS Average_Value,
    AVG(a.PLAN_DETAIL_STDEV_VALUE) AS Average_StDev_Value,
    AVG(a.PLAN_DETAIL_AVG_LOG_VALUE) AS Average_Log_Value,
    AVG(a.PLAN_DETAIL_VAR_LOG_VALUE) AS Average_Var_Log_Value,
    SUM(a.PLAN_DETAIL_NUMBER_OF_CLICKED_AND_RESPOND) AS Total_Clicked_And_Respond,
    AVG(a.PLAN_DETAIL_AVG_VALUE_OF_CLICKED_AND_RESPOND) AS Average_Value_Of_Clicked_And_Respond
    
FROM 
    VW_CAMPAIGN_RESULTS a
JOIN 
    VW_SCHEDULED_CAMPAIGNS b
ON 
    a.PLAN_ID = b.PLAN_ID 
    AND a.PLAN_DETAIL_ID = b.PLAN_DETAIL_ID
GROUP BY 
    a.PLAN_ID, 
    CASE 
        WHEN b.MARKETING_ACTION_NAME = 'DN' THEN 'Control'
        ELSE b.MARKETING_ACTION_NAME
    END
ORDER BY 
    a.PLAN_ID, MARKETING_ACTION_NAME
LIMIT 1000;

Table Description

Field Name	Description	Data Type	Format
PLAN_ID	A Campaign's ID	String
EXECUTION_DATE	Campaign Occurrence day	Date	yyyy-mm-dd
END_TEST_DATE	Last day of testing that is calculated into this campaign metrics	Date	yyyy-mm-dd
TARGET_GROUP_NAME	Name of target group	String
LIFECYCLE_STAGE	Name of lifecycle stage	String
KPI	Name of the KPI represented in each row	String
IS_DEFAULT_KPI	Flag to indicate if KPI is default for this campaign	Boolean
KPI_DISTRIBUTION_TYPE	Type of KPI distribution	String
CAMPAIGN_TYPE	Type of campaign	String
TARGET_GROUP_PRIORITY	Priority of target group	Integer
IS_AUTO_PRIORITY	Flag to indicate if priority is auto-generated	Boolean
PLAN_GROUPSIZE	Size of target group according to plan	Integer
IS_AVERAGE_SIGNIFICANCE	Flag to indicate if average value is significant	Boolean
IS_RESPONSE_RATE_SIGNIFICANCE	Flag to indicate if response rate is significant	Boolean
INCREASE_IN	Increase in KPI	Float
INCREASE_PER_CUSTOMER	Increase in KPI per customer	Float
IS_COMPLETED	Flag to indicate if campaign is completed	Boolean
PLAN_DETAIL_ID	Campaign action ID	String
IS_CONTROL	Flag to indicate if target group is a control group	Boolean
PLAN_DETAIL_GROUP_SIZE	Size of target group according to plan occurrence	Integer
PLAN_DETAIL_NUMBER_OF_RESPONDENTS	Number of customers who responded to campaign occurrence	Integer
PLAN_DETAIL_RESPONSE_RATE	Response rate of campaign occurrence	Float
PLAN_DETAIL_AVGVALUE	Average value of campaign occurrence	Float
PLAN_DETAIL_STDEV_VALUE	Standard deviation of campaign occurrence	Float
PLAN_DETAIL_AVG_LOG_VALUE	Average logarithmic value of campaign occurrence	Float
PLAN_DETAIL_VAR_LOG_VALUE	Variance of logarithmic value of campaign occurrence	Float
PLAN_DETAIL_NUMBER_OF_CLICKED_AND_RESPOND	Number of customers who clicked and responded to campaign occurrence	Integer
PLAN_DETAIL_AVG_VALUE_OF_CLICKED_AND_RESPOND	Average value of customers who clicked and responded to campaign occurrence	Float