Triggered Campaigns

Campaigns plan for triggered campaigns

Overview

This table holds metadata and details of triggered campaigns. This table holds details about campaigns that are set in Optimove and their details

Triggered campaigns are documented to the data only a day later.

Data is updated daily on an update method, updated with any data that is being edited campaign configuration.

Read more about terminology in Data Share Glossary


V1.3

--- For V1.3
SELECT *
  FROM [SHARED_DB].[BI].[VW_TRIGGERED_CAMPAIGNS_V1_3]

🔑 Primary Key

  • Primary KeyCAMPAIGN_IDCAMPAIGN_DETAILID
  • Watermark ColumnLAST_UPDATED_TIME

Table Description

Column NameDescriptionTypeFormat
CAMPAIGN_IDID of triggered campaignNUMBER(38,0)
CAMPAIGN_DETAILIDID of the triggered campaign, parallel to PLAN_DETAIL_ID in scheduled campaignsNUMBER(38,0)
CAMPAIGN_ACTION_IDID of the action within a campaign or 1 for control groupNUMBER(38,0)
CAMPAIGN_ACTION_NAMEName of the campaign action or DN for control groupTEXT(16777216)
CAMPAIGN_TYPEType of the campaign (e.g., event-triggered, transactional, etc.)NUMBER(38,0)
CAMPAIGN_TYPE_NAMEName of the campaign typeTEXT(16777216)
ISOLATION_VOLUMEVolume of isolation for the campaignNUMBER(38,0)
TARGET_GROUP_IDUnique ID of the target group used in the campaignNUMBER(38,0)
TARGET_GROUP_NAMEName of the target groupTEXT(1700)
EVENT_IDUnique ID of the event that triggered the campaignTEXT(510)
START_DATEFirst day when the campaign became activeDATEyyyy-mm-dd
END_DATELast day when the campaign was active; may be NULL if the campaign runs indefinitelyDATEyyyy-mm-dd
IS_ACTIVEIndicates if the campaign is currently activeNUMBER(38,0)
PRIORITYPriority level of the target group or sub-campaignNUMBER(38,0)
IS_CONTROL_ENABLEDIndicates if a control group is enabled for the campaignNUMBER(38,0)
EXCLUSION_TYPEIndicates if certain groups or segments are excluded from the campaign (target group or campaign level)NUMBER(38,0)
LAST_UPDATED_TIMETimestamp of the last update to the campaign recordTIMESTAMP_TZyyyy-mm-dd HH:MM:SS