Scheduled Campaigns

This shared table contains the details of all campaigns that were set in Optimove, alongside its metadata that can be used for further analysis by any campaign property. This data can be used to group by different properties such as Notes & Tags, Actions and Channels for insightful analysis.

Each row represents a channel within an action of a campaign occurrence. Actions are set in Optimove Campaign Builder, under the Execution section. Campaign Actions that are split into more than one channel will be represented in different rows, each represented by PLAN_DETAIL_CHANNEL_ID. Channels that test more than one template will be represented by the first template only in order of their appearance in Campaign Builder.

(FKA PLANNED_CAMPAIGNS)

Overview

This table stores the details of campaigns that are planned to be executed and already set with mission control.

Glossary

• ACTION_NAME -
  • 'DN' represents control groups that are not being targeted with any communication ("Do Nothing")
• CAMPAIGN_TYPE_NAME -
  • Test/Control - Represents a simple campaign using a single action tested against a control group
  • Self-Optimizing - Represents a campaign configured to optimize its action distribution according to performance. Read more
  • A/B/N - Represents a campaign with multiple actions, may or maynot include a control group.
  • A/B - Represents a campaign testing only two actions, without a control group.
  • No Control - A campaign with a single test group only
• MARKETING_ACTION_NAME -
  • The Action name that was used in a campaign. An action is set on a campaign action level, and managed in Optimove under Plan > Actions.

Table Description