Scheduled Campaigns

This shared table contains the details of all scheduled campaigns that were set in Optimove, alongside its metadata that can be used for further analysis by any campaign property. This data can be used to group by different properties such as Tags, Marketing Actions and Channels for insightful analysis.

Each row represents a channel within an action of a campaign occurrence. Actions are set in Optimove Campaign Builder, under the Execute section. Campaign Actions that are split into more than one channel will be represented in different rows. Channels that test more than one template will be represented by the first template only in order of their appearance in Campaign Builder.

📣

Latest version available: BI.VW_SCHEDULED_CAMPAIGNS_V1_3.

Version releases -

• PROMOTION_NAME
• PROMOTION_CODE

Glossary

• ACTION_NAME -
  • 'DN' represents control groups that are not being targeted with any communication ("Do Nothing")
• CAMPAIGN_TYPE_NAME -
  • Test/Control - Represents a simple campaign using a single action tested against a control group
  • Self-Optimizing - Represents a campaign configured to optimize its action distribution according to performance. Read more
  • A/B/N - Represents a campaign with multiple actions, may or maynot include a control group.
  • A/B - Represents a campaign testing only two actions, without a control group.
  • No Control - A campaign with a single test group only
• MARKETING_ACTION_NAME -
  • The Action name that was used in a campaign. An action is set on a campaign action level, and managed in Optimove under Plan > Actions.

Read more about terminology in Data Share Glossary

V1_3

-- FOR V1.3
SELECT *
FROM [SHARED_DB].[BI].[VW_SCHEDULED_CAMPAIGNS_V1_3]

🔑 Primary Key:

• Primary Key: PLAN_ID, PLAN_DETAIL_ID, TEMPLATE_ID, PROMOTION_ID
• Watermark Column: LAST_UPDATED_TIME

Table Description