Ecommerce Real-time Events

To use all Opti-X placement methods, the following events are considered mandatory:

Online Order, Product View, Add to cart, Remove from Cart , Empty Cart.

The Add to Wishlist and Remove from Wishlist events are optional. However, if these events are not implemented, any use cases that rely on them will not be available.

Online Order (Mandatory)

Online orders refer to confirming orders after adding items to the cart. Other Orders can be offline purchases or orders that do not fit the standard approach of online orders. One event of online order refers to one item ordered with a variable quantity.

Event Key	Event Name	Type
ootb_online_order	Online Order	Simple Event

Event’s Parameters:

Optional fields are marked with *

Parameter Key	Type	Example	Description
session_id*	String	248rhdbuw2her1	Users browser session.
userid	String	ExampleUser1234	Unique key identifying the user.
eventdatetime	Timestamp	2024-03-09 06:00:12.000	Date Time of the order.
product_id	String	RippedJeans1934256	Product Key
variant_id*	String	RippedJeans1934256-Blue	Key identifying the variant of the product
sku_id*	String	RippedJeans1934256-Blue-W28H30	Key identifying the sku of the variant.
brand	String	Example Brand	Brand of the item.
category	String	C-22149	Key Identifying the lowest level of category.
department	String	D-902es	Key Identifying the department or highest level of category.
url*	String	https://www.example.com/jeans/1934256	Link to the product
page_title*	String	Casual Ripped Blue Jeans	Title of the product’s page
page_category*	String	Clothing – Jeans	Category of the product’s page.
currency*	String	USD	Currency of the order
Item_name*	String	Casual Ripped Blue Jeans	Item Name
quantity*	Number	2	Quantity
total_pay*	Number	40	Total Pay of the item order with consideration to quantity (e.g. the original price total is 44.44 for 2 jeans, 10% discount was applied overall).
discount_percentage*	Number	10	Discount applied as a percentage
Item_order_id*	String	OI-1298840	Item Order ID
order_id	String	O-3sd82rhf	Order ID
tax_amount*	Number	2	Tax amount of the product with consideration to quantity.
delivery_fee*	Number	4.99	Delivery Fee (may come with other products).
fulfillment_type*	Enum	bopis standard_delivery	bopis - stands for "Buy Online, Pick Up In Store." standard_delivery - refers to the standard cart with delivery method. Parameter is utilized in the "Recently Abandoned Cart" method within Recommend and helps create distinct workflows for in-store collection vs. home delivery customers

Product View (Mandatory)

Product views refer to product browsed on the ecommerce site. Fields related to variant and skus may be optional to accommodate for clients having separate pages for product variants and skus. If the site has a page to the product, and the user views a variant and sku under the same link, these must be provided as separate product view events with variant/sku fields populated.

Event Key	Event Name	Type
ootb_product_view	Product View	Simple Event

Event’s Parameters:

Optional fields are marked with *

Event Key	Type	Example	Description
session_id*	String	248rhdbuw2her1	Users browser session.
userid	String	ExampleUser1234	Unique key identifying the user.
eventdatetime	Timestamp	2024-03-09 07:00:14.000	Date Time of the order.
product_id	String	SkMensSlipIn238745	Product Key
variant_id*	String	SkMensSlipIn238745-912	Key identifying the variant of the product
sku_id*	String	SkMensSlipIn238745-912-S6	Key identifying the sku of the variant.
brand	String	ExampleBrand	Brand of the item.
category	String	C-9iu032	Key Identifying the lowest level of category.
department	String	D-290ijos	Key Identifying the department or highest level of category.
url*	String	https://www.example.com/products/SkMensSlipIn238745	Link to the product
page_title*	String	Men's Slip In - Brand New	Title of the product’s page
page_category*	String	Products - Shoes	Category of the product’s page.
currency*	String	GBP	Currency of the order
Item_name*	String	Men's Slip In	Item Name
price*	Number	35.99	Price at the time of product view. This should only consider what is shown on the site (some ecommerce sites show tax at checkout).

Add To Cart (Mandatory) & Remove From Cart (Mandatory)

Events related to adding and removing items from the cart. Add to cart, remove from cart and empty cart events are necessary for cart and product abandonment use cases.

Event Key	Event Name	Type
ootb_add_to_cart	Add To Cart	Simple Event
ootb_remove_from_cart	Remove From Cart	Simple Event

Event’s Parameters:

Optional fields are marked with *

Parameter Key	Type	Example	Description
session_id*	String	248rhdbuw2her1	Users browser session.
userid	String	ExampleUser1234	Unique key identifying the user.
eventdatetime	Timestamp	2024-03-09 07:00:14.000	Date Time of the event.
product_id	String	10Pencils1843	Product Viewed
variant_id*	String	10Pencils1843Coloured1234	Variant of the product viewed
sku_id*	String	10Pencils1843Coloured1234-23iuhw	Sku of the variant.
brand	String	Example Brand	Brand of the product.
category	String	C-P3nc1l	Key Identifying the lowest level of category.
department	String	D-St4t10n4ry	Key Identifying the department or highest level of category.
url*	String	https://www.example.com/product/10Pencils1843	Url of product or product-variant or sku.
page_title*	String	Coloured Pencils	Title of the page
page_category*	String	Pencils	Category of the page
currency	String	GBP	Currency
Item_name*	String	Coloured Pencils 10 pack.	Product/Variant/SkuName. Provide the lowest level.
quantity*	Number	Quantity	Quantity
total_price*	Number	30	Total Price. Consider quantity * price of the item, discount, * tax included.
tax_amount*	Number	2	Tax amount of the product with consideration to quantity.
delivery_fee*	Number	4.99	Delivery Fee
fulfillment_type*	Enum	bopis standard_delivery	bopis - stands for "Buy Online, Pick Up In Store." standard_delivery - refers to the standard cart with delivery method. Parameter is utilized in the "Recently Abandoned Cart" method within Recommend and helps create distinct workflows for in-store collection vs. home delivery customers

Empty Cart (Mandatory)

Event where all items are removed from a cart. Add to cart, remove from cart and empty cart events are necessary for cart and product abandonment use cases. It is not necessary to also send ‘Remove from Cart’ events for each item for an empty cart event.

Event Key	Event Name	Type
ootb_empty_cart	empty_cart	Simple Event

Event’s Parameters:

Optional fields are marked with *

Parameter Key	Type	Example	Description
session_id*	String	248rhdbuw2her1	Users browser session.
userid	String	ExampleUser1234	Unique key identifying the user.
eventdatetime	Timestamp	2024-03-09 07:00:14.000	Date Time of the order.
fulfillment_type*	Enum	bopis standard_delivery	bopis - stands for "Buy Online, Pick Up In Store." standard_delivery - refers to the standard cart with delivery method. Parameter is utilized in the "Recently Abandoned Cart" method within Recommend and helps create distinct workflows for in-store collection vs. home delivery customers

Add To Wishlist (Optional) & Remove From Wishlist (Optional)

This event should be sent when a user adds a product to their wishlist, favorites list, or save-for-later area — indicating future purchase intent.

If the Add to Wishlist event is sent, the Remove from Wishlist event must also be implemented. Without it, the system will not be aware when a user removes an item from their wishlist, which may result in inaccurate communications—such as promoting products the user has already removed.

Event Key	Event Name	Type
ootb_add_to_wishlist	Added to Wishlist	Simple Event
ootb_remove_from_wishlist	Removed from Wishlist	Simple Event

Event’s Parameters:

Optional fields are marked with *

Parameter Key	Type	Example	Description
ootb_session_id*	String	"248rhdbuw2her1"	User’s browser session.
ootb_wishlist_id	String	"248rhdbuw2he41"	User’s wishlist identifier.
customer	String	ExampleUser1234	Unique key identifying the user.
timestamp	Timestamp	2024-03-09 07:00:14.000	Date Time of the event.
ootb_product_id	String	"Sneakers93824"	Product identifier.
ootb_variant_id*	String	"Sneakers93824-White9"	Variant identifier.
ootb_sku_id*	String	"Sneakers93824-White9-S9"	SKU identifier.
ootb_item_name*	String	"White High-Top Sneakers - Size 9"	Name of the item.
ootb_brand	String	"ExampleBrand"	Brand of the product.
ootb_category	String	"C-Footwear"	Lowest-level category.
ootb_department	String	"D-Shoes"	Top-level category or department.
ootb_url	String	"https://www.example.com/sneakers/white9"	Product or variant page URL.
ootb_page_title*	String	"White High-Top Sneakers"	Product page title.
ootb_page_category*	String	"Footwear > Sneakers"	Page category.
ootb_price	Number	89.99	Price shown at the time of adding to wishlist.
currency*	String	GBP	Currency
image_url*	String	https://www.example.com/images/products/sneakers93824-white9.jpg	Product image