Targeted and Excluded Customers
History record of all customers' campaign eligibility and prioritization according to marketing plan
(FKA ACTION_SERIALS_CUSTOMER)
-- FOR V1.1
SELECT *
FROM [SHARED_DB].VW_TARGETED_AND_EXCLUDED_CUSTOMERS
Overview
Describes relation between a campaign and the customer who received it. This table also contains the relation between a campaign and customers that were eligible to receive it but were excluded for a different campaign, on a higher prioritized target group.
This table includes only scheduled campaigns. All different entities are described in the Glossary
Use Cases & Examples
- Which and How many customers were included in test / control group in campaign X, in timeframe Y?
- Which and How many customers were included in test / control group in any campaign, in timeframe Y?
- Which and How many unique customers were included in test / control group in any campaign, in timeframe Y?
Column Name | Description | Type | Format |
---|---|---|---|
EXECUTION_DATE | Date of campaign occurrence run | Date | yyyy-mm-dd |
CUSTOMER_ID | ID of the customer who received the campaign | String | |
LIFECYCLE_STAGE | Name of the customer's lifecycle stage | String | |
PLAN_ID | A Campaign's ID | String | |
PLAN_DETAIL_ID | Action ID within a campaign, Occurrence ID | String | |
ACTION_NAME | Name of the action | String | |
TAKEN_FROM_PLAN_ID | ID of the campaign that was taken from | String | |
EXCLUSION_REASON_ID | ID of the exclusion reason | Integer | |
EXCLUSION_REASON | Name of the exclusion reason | String | |
EXCLUSION_REASON_DESC | Description of the exclusion reason | String | |
LAST_UPDATED_TIME | Timestamp | Date |
Updated 9 months ago