Views - Campaign Results

Views are out-of-the-box data queries on top of the base structure of the data, providing easy access to common use cases required datasets and additional data useful to exploit the data lakes product fully.

Using views, Data lakes evolve while providing you with data contracts that will be kept and enable stable integrations with your internal platforms.

VW_CAMPAIGN_RESULTS (v1.1)

-- FOR V1.1
SELECT *
FROM [SHARED_DB].[BI].[VW_CAMPAIGN_RESULTS]

This view provides a more organized view of campaign results data. This view will be kept in this structure and can be used to integrate additional tools to it.

Field Name	Description	Data Type	Format
PLAN_ID	A Campaign's ID	String
EXECUTION_DATE	Campaign start day	Date	yyyy-mm-dd
END_TEST_DATE	Last day of testing	Date	yyyy-mm-dd
TARGET_GROUP_NAME	Name of target group	String
LIFECYCLE_STAGE	Name of lifecycle stage	String
KPI	Name of key performance indicator	String
IS_DEFAULT_KPI	Flag to indicate if KPI is default	Boolean
KPI_DISTRIBUTION_TYPE	Type of KPI distribution	String
CAMPAIGN_TYPE	Type of campaign	String
TARGET_GROUP_PRIORITY	Priority of target group	Integer
IS_AUTO_PRIORITY	Flag to indicate if priority is auto-generated	Boolean
PLAN_GROUPSIZE	Size of target group according to plan	Integer
IS_AVERAGE_SIGNIFICANCE	Flag to indicate if average value is significant	Boolean
IS_RESPONSE_RATE_SIGNIFICANCE	Flag to indicate if response rate is significant	Boolean
INCREASE_IN	Increase in KPI	Float
INCREASE_PER_CUSTOMER	Increase in KPI per customer	Float
IS_COMPLETED	Flag to indicate if campaign is completed	Boolean
PLAN_DETAIL_ID	Campaign occurrence ID	String
IS_CONTROL	Flag to indicate if target group is a control group	Boolean
PLAN_DETAIL_GROUP_SIZE	Size of target group according to plan occurrence	Integer
PLAN_DETAIL_NUMBER_OF_RESPONDENTS	Number of customers who responded to campaign occurrence	Integer
PLAN_DETAIL_RESPONSE_RATE	Response rate of campaign occurrence	Float
PLAN_DETAIL_AVGVALUE	Average value of campaign occurrence	Float
PLAN_DETAIL_STDEV_VALUE	Standard deviation of campaign occurrence	Float
PLAN_DETAIL_AVG_LOG_VALUE	Average logarithmic value of campaign occurrence	Float
PLAN_DETAIL_VAR_LOG_VALUE	Variance of logarithmic value of campaign occurrence	Float
PLAN_DETAIL_NUMBER_OF_CLICKED_AND_RESPOND	Number of customers who clicked and responded to campaign occurrence	Integer
PLAN_DETAIL_AVG_VALUE_OF_CLICKED_AND_RESPOND	Average value of customers who clicked and responded to campaign occurrence	Float