Product View (Opti-X)

Event Key

ootb_product_view

This event should be sent when a user views a product (or variant/SKU) page on your ecommerce site.

Event Key	Event Name	Type
`ootb_product_view`	Product View	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page. Below is the JSON structure for the context-specific properties of the Product View event:

{
  "context": {
    "ootb_session_id": "248rhdbuw2her1",
    "ootb_userid": "ExampleUser1234",
    "ootb_eventdatetime": "2024-03-09T07:00:14.000Z",
    "ootb_product_id": "SkMensSlipIn238745",
    "ootb_variant_id": "SkMensSlipIn238745-912",
    "ootb_sku_id": "SkMensSlipIn238745-912-S6",
    "ootb_brand": "ExampleBrand",
    "ootb_category": "C-9iu032",
    "ootb_department": "D-290ijos",
    "ootb_url": "https://www.example.com/products/SkMensSlipIn238745",
    "ootb_page_title": "Men's Slip In - Brand New",
    "ootb_page_category": "Products - Shoes",
    "ootb_currency": "GBP",
    "ootb_item_name": "Men's Slip In",
    "ootb_price": 35.99
  }

Parameters

Parameter Key	Parameter Name	Type	Description
`ootb_session_id`	Session ID	String	User’s browser session identifier.
`ootb_userid`	User ID	String	Unique key identifying the user.
`ootb_eventdatetime`	Event Date Time	Timestamp	Date and time of the view.
`ootb_product_id`	Product ID	String	Unique key for the product viewed.
`ootb_variant_id`	Variant ID	String	Key identifying the variant of the product.
`ootb_sku_id`	SKU ID	String	Key identifying the SKU of the variant.
`ootb_brand`	Brand	String	Brand of the item.
`ootb_category`	Category	String	Key identifying the lowest level of product category.
`ootb_department`	Department	String	Key identifying the department or highest-level category.
`ootb_url`	URL	String	Link to the product page.
`ootb_page_title`	Page Title	String	Title of the product’s page.
`ootb_page_category`	Page Category	String	Category label of the product’s page.
`ootb_currency`	Currency	String	Currency code of the price (e.g., GBP).
`ootb_item_name`	Item Name	String	Name of the item viewed.
`ootb_price`	Price	Number	Price shown on the product page at time of view.

Explanation

event: Set to ootb_product_view to indicate a user viewed a product (or variant/SKU) page.
context:
- ootb_session_id, ootb_userid: Link the view to the user’s session and identity.
- ootb_eventdatetime: Timestamp when the product view occurred.
- ootb_product_id, ootb_variant_id, ootb_sku_id, ootb_brand: Identify the product, variant, SKU, and brand of the item viewed.
- ootb_category, ootb_department, ootb_url, ootb_page_title, ootb_page_category: Provide product taxonomy and page context.
- ootb_currency, ootb_item_name, ootb_price: Capture the displayed price information for the item.