Overview of Data Usage in Gaming
This page provides an overview of how event data is used across the Recommend and Smart Campaigns products for the gaming vertical. It details which user events (such as Game Launch, Game Close, Game Session, Registration, Deposit, and Page View) are required for use cases to work.
Disclaimer:
These pages are actively being improved to provide better coverage of methods, use cases, and functionality. Please note that event requirements may evolve over time to offer greater flexibility and more advanced capabilities.To future-proof your integration, we always recommend sending as many relevant events as possible.
Important:
For both Recommend and Smart Campaigns to function correctly, inventory data is also mandatory alongside event data. Without inventory feeds, recommendation and targeting logic cannot operate as intended.
Recommend
| Method | Events Used |
|---|---|
| Similar Users | Game Launch, Page View |
| Release Date | Uses inventory data |
| Behavioural | Game Launch |
| New Games | Game Launch |
| Similar Items | Game Launch |
| New Games Boost | Game Launch, Page View |
| Recently Played | Game Launch |
| Previously Played | Game Launch |
| Remember This? | Game Launch |
| Favourite Game | Game Launch, Game Session |
| Previous Win | Game Session |
| Hybrid | Game Launch, Game Session, Page View |
| Themed Content | Game Launch, Game Session, Page View |
| Popular | Game Launch |
| Trending | Game Launch |
| Multi-Brand Popular | Game Launch |
| Popular Near You | Game Launch |
| Financials | Game Launch, Game Session |
| Sequential Model | Game Launch |
Smart Campaigns
Out of the box use cases:
| Use Case | Events |
|---|---|
| Least Active Day | Game Launch |
| Simple Gaming Recommendations | Game Launch, Registration |
| General Gaming Recommendations | Game Launch, Registration |
Updated 12 days ago