Overview of Data Usage in Gaming
This page provides an overview of how event data is used across the Recommend and Smart Campaigns products for the gaming vertical. It details which user events (such as Game Launch, Game Close, Game Session, Registration, Deposit, and Page View) are required for use cases to work.
Disclaimer:
These pages are actively being improved to provide better coverage of methods, use cases, and functionality. Please note that event requirements may evolve over time to offer greater flexibility and more advanced capabilities.To future-proof your integration, we always recommend sending as many relevant events as possible.
Important:
For both Recommend and Smart Campaigns to function correctly, inventory data is also mandatory alongside event data. Without inventory feeds, recommendation and targeting logic cannot operate as intended.
Recommend
| Method | Events Used |
|---|---|
| Similar Users | Game Launch, Game Close, Page View |
| Behavioural | Game Launch, Game Close |
| New Games | Game Launch, Game Close |
| Similar Items | Game Launch, Game Close |
| New Games Boost | Game Launch, Game Close, Page View |
| Recently Played | Game Launch, Game Close |
| Previously Played | Game Launch, Game Close |
| Remember This? | Game Launch, Game Close |
| Favourite Game | Game Launch, Game Close, Game Session |
| Previous Win | Game Session |
| Hybrid | Game Launch, Game Close, Game Session |
| Themed Content | Game Launch, Game Close, Game Session, Page View, Deposit |
| Popular | Game Launch, Game Close, Game Session, Page View, Deposit |
| Trending | Game Launch, Game Close |
| Multi-Brand Popular | Game Launch, Game Close |
| Popular Near You | Game Launch, Game Close |
| Financials | Game Launch, Game Close, Game Session |
| Conversion | Game Launch, Game Close, Registration, Deposit |
| Similar Users Optimised for Purchase | Game Launch, Game Close, Page View |
| Sequential Model | Game Launch, Game Close |
Smart Campaigns
Out of the box use cases:
| Use Case | Events |
|---|---|
| Least Active Day | Game Launch, Game Close |
| Simple Gaming Recommendations | Game Launch, Game Close, Registration |
| General Gaming Recommendations | Game Launch, Game Close, Registration |
Updated 5 days ago