Registration

Event Key

ootb_registration

This event should be sent when a user submits or updates their registration information (e.g., starts or completes sign-up).

Event Key	Event Name	Type
`ootb_registration`	Registration	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page. Below is the JSON structure for the context-specific properties of the Registration event:

{
  "context": {
    "ootb_email": "[email protected]",
    "ootb_mobile_number": "+1234567890",
    "ootb_status":"Started" / "Completed",
    "ootb_registration_source": "product page",
    "ootb_date_of_birth": "1990-01-15",
    "ootb_allow_email": "Yes",
    "ootb_allow_sms": "Yes",
    "ootb_allow_push": "Yes",
    "ootb_allow_whatsapp": "Yes",
    "ootb_is_email_verified": "Yes",
    "ootb_is_mobile_verified": "Yes",
    "ootb_is_blocked": "No",
    "ootb_is_test": "No",
    "ootb_gender": "male",
    "ootb_country": "US",
    "ootb_city": "NYC",
    "ootb_address": "Street 1111",
    "ootb_first_name": "John",
    "ootb_last_name": "Doe",
    "ootb_language": "en",
    "ootb_currency": "USD",
    "ootb_brand": "",
    "ootb_alias": "johndoe90",
    "ootb_referral_type": "Advertising",
    "ootb_affiliate_id": "",
    "ootb_platform": "iOS",
    "ootb_promo_code": "WELCOME2024",
    "ootb_license": "licenseXYZ"
  }
}

Parameters

Parameter Key	Type	Description
`ootb_email`	String	The customer's email address.
`ootb_mobile_number`	String	The customer's mobile phone number.
`ootb_status`	String	Registration status: `Started`, `Completed`, or `Failed`.
`ootb_registration_source`	String	Where registration was initiated (e.g., product page, checkout, header).
`ootb_date_of_birth`	String	The customer's date of birth in ISO format (YYYY-MM-DD).
`ootb_allow_email`	Boolean	Consent to email notifications (`Yes`/`No`).
`ootb_allow_sms`	Boolean	Consent to SMS notifications (`Yes`/`No`).
`ootb_allow_push`	Boolean	Consent to push notifications (`Yes`/`No`).
`ootb_allow_whatsapp`	Boolean	Consent to WhatsApp notifications (`Yes`/`No`).
`ootb_is_email_verified`	String	Whether email is verified (`Yes`/`No`).
`ootb_is_mobile_verified`	String	Whether mobile number is verified (`Yes`/`No`).
`ootb_is_blocked`	String	Customer blocked status (`Yes`/`No`).
`ootb_is_test`	String	Test account flag (`Yes`/`No`).
`ootb_gender`	String	Customer gender (e.g., `male`, `female`, `other`).
`ootb_country`	String	Country code (e.g., `US`, `UK`).
`ootb_city`	String	Customer’s city.
`ootb_address`	String	Customer’s address.
`ootb_first_name`	String	Customer’s first name.
`ootb_last_name`	String	Customer’s last name.
`ootb_language`	String	Customer’s language preference (e.g., `en`, `fr`).
`ootb_currency`	String	Customer’s preferred currency code.
`ootb_brand`	String	Brand identifier (optional—for gaming platforms).
`ootb_alias`	String	Gaming alias or username.
`ootb_referral_type`	String	How the user was referred (e.g., `SEO`, `Affiliate`, `Advertising`).
`ootb_affiliate_id`	String	Affiliate identifier or name.
`ootb_platform`	String	Platform used during registration (e.g., `iOS`, `Android`, `Web`).
`ootb_promo_code`	String	Promotional code applied during registration.
`ootb_license`	String	License or regulation identifier.

Explanation

ootb_email: Captures the customer’s email address to keep their profile up to date.
ootb_mobile_number: Stores the customer’s mobile phone number for SMS communication.
ootb_status: Indicates whether the update process has Started ,Completed, or Failed.
ootb_registration_source: Shows where the user initiated the update (product page, checkout, header, etc.).
ootb_date_of_birth: Records the customer’s birth date in ISO format for age verification or personalization.
ootb_allow_email, ootb_allow_sms, ootb_allow_push, ootb_allow_whatsapp: Boolean flags capturing the customer’s consent preferences for each communication channel.
ootb_is_email_verified, ootb_is_mobile_verified: Flags indicating if the provided email or mobile number has been confirmed.
ootb_is_blocked, ootb_is_test: Flags showing whether the account is blocked (e.g., for fraud) or is a test profile.
ootb_gender, ootb_country, ootb_city, ootb_address: Demographic and location fields for personalization and compliance.
ootb_first_name, ootb_last_name: The customer’s personal name details.
ootb_language, ootb_currency: The customer’s language and currency preferences for localized experiences.
ootb_brand, ootb_alias, ootb_referral_type, ootb_affiliate_id: Gaming-specific metadata and referral tracking information.
ootb_platform, ootb_promo_code, ootb_license: Contextual fields showing the platform used, any promotional code applied, and regulatory licensing.