Items in Cart

Event Key

ootb_items_in_cart

This event should be sent periodically or during key interactions (e.g., session refresh, product page visit, scroll) to capture the current state of the user’s cart. This is useful for recovering carts or understanding intent, even if the user never checks out.

Event Key	Event Name	Type
`ootb_items_in_cart`	Items in Cart	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page. Below is the JSON structure for the context-specific properties of the Items in Cart event:

[
  {
    "context": {
        "ootb_session_id": "248rhdbuw2her1",
        "ootb_cart_id": "C-20244030X",
        "ootb_total_items_count": 3,
        "ootb_total_cart_value": 92.5,
        "ootb_currency": "USD",

        "ootb_item_name_0": "Wireless Mouse",
        "ootb_item_image_0": "https://example.com/images/wireless_mouse.jpg",
        "ootb_item_quantity_0": 1,
        "ootb_item_link_0": "https://example.com/product/wireless-mouse",

        "ootb_item_name_1": "Gaming Keyboard",
        "ootb_item_image_1": "https://example.com/images/gaming_keyboard.jpg",
        "ootb_item_quantity_1": 1,
        "ootb_item_link_1": "https://example.com/product/gaming-keyboard",

        "ootb_item_name_2": "USB-C Charging Cable",
        "ootb_item_image_2": "https://example.com/images/usb_c_cable.jpg",
        "ootb_item_quantity_2": 2,
        "ootb_item_link_2": "https://example.com/product/usb-c-cable"
    }
  }
]

Parameters

Parameter Key	Parameter Name	Type	Example	Description
`ootb_session_id`	OOTB Session ID	String	`"248rhdbuw2her1"`	Identifier for the user’s browser or app session. (Optional but useful for deduplication/sessionization)
`ootb_cart_id`	OOTB Cart ID	String	`"C-20244030X"`	Unique identifier assigned to the cart instance.
`ootb_total_items_count`	OOTB Total Items Count	Number	`3`	Total number of distinct items in the cart.
`ootb_total_cart_value`	OOTB Total Cart Value	Number	`92.5`	Aggregate cart value at time of event (includes all items and quantities).
`ootb_currency`	OOTB Currency	String	`"USD"`	ISO currency code reflecting the store context.
`ootb_item_name_0` to `_6`	OOTB Item Name 0 to 6	String	`"Wireless Mouse"`	Name of the product added to the cart, most granular (sku/variant) name.
`ootb_item_image_0` to `_6`	OOTB Item Image 0 to 6	String	`"https://example.com/images/ wireless_mouse.jpg"`	URL to the product or variant image. Used in remarketing emails, abandoned cart visuals, etc.
`ootb_item_quantity_0` to `_6`	OOTB Item Quantity 0 to 6	Number	`2`	Number of units for each item in the cart.
`ootb_item_link_0` to `_6`	OOTB Item Page URL 0 to 6	String	`"https://example.com/product/ wireless-mouse"`	Deep link to the product/variant page. Supports recovery and personalization campaigns.

Explanation

event: Set to ootb_items_in_cart to indicate a snapshot of the user’s shopping cart.
context:
- ootb_session_id: Identifier for the user’s browser or app session.
- ootb_cart_id, ootb_total_items_count, ootb_total_cart_value, ootb_currency: Core cart identifiers and metrics including total count and value.
- ootb_item_name_0 to _6, ootb_item_image_0 to _6, ootb_item_quantity_0 to _6, ootb_item_link_0 to _6: Specific details for up to 7 items in the cart, allowing for precise product recommendations and personalization.