Add to Wishlist

Event Key

ootb_add_to_wishlist

This event should be sent when a user adds a product to their wishlist, favorites list, or save-for-later area — indicating future purchase intent.

Event Key	Event Name	Type
`ootb_add_to_wishlist`	Added to Wishlist	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page. Below is the JSON structure for the context-specific properties of the Add to Wishlist event:

{
  "context": {
    "ootb_session_id": "248rhdbuw2her1",
    "ootb_userid": "ExampleUser1234",
    "ootb_eventdatetime": "2024-03-09T07:40:00.000Z",
    "ootb_product_id": "Sneakers93824",
    "ootb_variant_id": "Sneakers93824-White9",
    "ootb_sku_id": "Sneakers93824-White9-S9",
    "ootb_item_name": "White High-Top Sneakers - Size 9",
    "ootb_brand": "ExampleBrand",
    "ootb_category": "C-Footwear",
    "ootb_department": "D-Shoes",
    "ootb_url": "https://www.example.com/sneakers/white9",
    "ootb_page_title": "White High-Top Sneakers",
    "ootb_page_category": "Footwear > Sneakers",
    "ootb_price": 89.99,
    "ootb_currency": "USD"
  }
}

Parameters

Parameter Key	Parameter Name	Type	Description
`ootb_session_id`	Session ID	String	User’s browser session identifier.
`ootb_userid`	User ID	String	Unique key identifying the user.
`ootb_eventdatetime`	Event Date Time	Timestamp	Timestamp of the add-to-wishlist action.
`ootb_product_id`	Product ID	String	Product identifier.
`ootb_variant_id`	Variant ID	String	Variant identifier.
`ootb_sku_id`	SKU ID	String	SKU identifier.
`ootb_item_name`	Item Name	String	Item name (most granular level).
`ootb_brand`	Brand	String	Brand of the product.
`ootb_category`	Category	String	Lowest-level product category.
`ootb_department`	Department	String	Highest-level department or category.
`ootb_url`	URL	String	Product or variant URL.
`ootb_page_title`	Page Title	String	Page title of the product.
`ootb_page_category`	Page Category	String	Page category context.
`ootb_price`	Price	Number	Displayed price when the item was added.
`ootb_currency`	Currency	String	Currency of the price.

Explanation

event: Set to ootb_add_to_wishlist to indicate a user has added an item to their wishlist/favorites/save-for-later.
context:
- ootb_session_id, ootb_userid: Link the action to the user’s session and identity.
- ootb_eventdatetime: When the add-to-wishlist action occurred.
- ootb_product_id, ootb_variant_id, ootb_sku_id, ootb_item_name, ootb_brand: Identify the exact product, variant, SKU, and item name.
- ootb_category, ootb_department, ootb_url, ootb_page_title, ootb_page_category: Provide taxonomy and page context for the item.
- ootb_price, ootb_currency: Capture the displayed price and currency at the time of adding to wishlist.