Registration Initiated

Event Key

ootb_registration_initiated

This event should be fired when a registration process started from the user side, mainly to monitor uncompleted processes and trigger campaigns accordingly.

Event Key	Event Name	Type
`ootb_registration_initiated`	OOTB Registration Initiated	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page. Below is the JSON structure for the context-specific properties of the Registration Initiated event:

{
  "context": {
    "ootb_session_id": "sess_9232uhf8",
    "ootb_form_location": "homepage",
    "ootb_referral_source": "facebook",
    "ootb_language": "en"
  }
}

Parameters

Parameter Key	Parameter Name	Type	Description
`ootb_session_id`	OOTB Session ID	String	Unique session identifier.
`ootb_form_location`	OOTB Form Location	String	Location where the registration form was opened.
`ootb_referral_source`	OOTB Referral Source	String	Source that referred the user.
`ootb_language`	OOTB Language	String	User language during registration.

Explanation

event: Set to ootb_registration_initiated to indicate a user began filling out the registration form.
context:
- ootb_session_id: Links the event to the user’s browser session.
- ootb_form_location: Indicates where the form was shown (e.g., homepage).
- ootb_referral_source, ootb_language: Provide context on the user’s source and locale.