Registration Started

Event Key

ootb_registration_started

This event should be sent when a user begins filling out the registration form, even if they don't complete it. Useful for tracking drop-off and optimizing sign-up flows.

Event Key	Event Name	Type
`ootb_registration_started`	Registration Started	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page. Below is the JSON structure for the context-specific properties of the Registration Started event:

{
  "context": {
    "ootb_session_id": "sess_9232uhf8",
    "ootb_eventdatetime": "2025-04-07T16:00:00Z",
    "ootb_email": "[email protected]",
    "ootb_form_location": "homepage",
    "ootb_referral_source": "facebook",
    "ootb_language": "en",
    "ootb_country": "US"
  }
}

Parameters

Parameter Key	Parameter Name	Type	Description
`ootb_session_id`	Session ID	String	User’s browser session.
`ootb_eventdatetime`	Event Date Time	Timestamp	Timestamp when registration form interaction began.
`ootb_email`	Email	String	Email entered so far (if any).
`ootb_form_location`	Form Location	String	Page or module where form was shown.
`ootb_referral_source`	Referral Source	String	Referring source (e.g., email, ads, organic).
`ootb_language`	Language	String	Site language.
`ootb_country`	Country	String	Country from IP or user selection.

Explanation

event: Set to ootb_registration_started to indicate a user began filling out the registration form.
context:
- ootb_session_id: Links the event to the user’s browser session.
- ootb_eventdatetime: When the registration interaction started.
- ootb_email: Captures the email input so far, if provided.
- ootb_form_location: Indicates where the form was shown (e.g., homepage).
- ootb_referral_source, ootb_language, ootb_country: Provide context on the user’s source and locale.