This page provides an overview of how event data is used across the Recommend and Smart Campaigns products for the gaming vertical. It details which user events (such as Game Launch, Game Close, Game Session, Registration, Deposit, and Page View) are required for use cases to work.

Disclaimer:
These pages are actively being improved to provide better coverage of methods, use cases, and functionality. Please note that event requirements may evolve over time to offer greater flexibility and more advanced capabilities.

To future-proof your integration, we always recommend sending as many relevant events as possible.

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Important:

For both Recommend and Smart Campaigns to function correctly, inventory data is also mandatory alongside event data. Without inventory feeds, recommendation and targeting logic cannot operate as intended.

Recommend

Smart Campaigns

Out-of-the-box use cases: