Registration Failed

Event Key

ootb_registration_failed

This event should be sent when a registration attempt fails—for example, due to an invalid email, weak password, or system error.

Event Key	Event Name	Type
`ootb_registration_failed`	Registration Failed	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page. Below is the JSON structure for the context-specific properties of the Registration Failed event:

{
  "context": {
    "ootb_session_id": "sess_9232uhf8",
    "ootb_eventdatetime": "2025-04-07T16:03:00Z",
    "ootb_email": "[email protected]",
    "ootb_failure_reason": "invalid_email",
    "ootb_form_location": "homepage",
    "ootb_referral_source": "facebook",
    "ootb_language": "en",
    "ootb_country": "US"
  }
}

Parameters

Parameter Key	Parameter Name	Type	Description
`ootb_session_id`	Session ID	String	User’s browser session.
`ootb_eventdatetime`	Event Date Time	Timestamp	Time of the failed registration attempt.
`ootb_email`	Email	String	Email that was attempted.
`ootb_failure_reason`	Failure Reason	String	Code or message for why the registration failed (e.g., `invalid_email`, `duplicate_account`).
`ootb_form_location`	Form Location	String	Location of the registration form.
`ootb_referral_source`	Referral Source	String	Source from which user came (e.g., email, ads, organic).
`ootb_language`	Language	String	UI language.
`ootb_country`	Country	String	Country of the user.

Explanation

event: Set to ootb_registration_failed to indicate a registration attempt has failed.
context:
- ootb_session_id: Links the event to the user’s browser session.
- ootb_eventdatetime: When the failure occurred.
- ootb_email: Captures the email that was submitted.
- ootb_failure_reason: Describes why registration failed (invalid email, duplicate account, server error, etc.).
- ootb_form_location: Indicates where the form was shown (e.g., homepage).
- ootb_referral_source, ootb_language, ootb_country: Provide context on the user’s source and locale.