Guides

Overview of Data Usage in Sports

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This page provides an overview of how event data is used across the Recommend and Smart Campaigns products for the gaming vertical. It details which user events (such as Game Launch, Game Close, Game Session, Registration, Deposit, and Page View) are required for use cases to work.

Disclaimer:
These pages are actively being improved to provide better coverage of methods, use cases, and functionality. Please note that event requirements may evolve over time to offer greater flexibility and more advanced capabilities.

To future-proof your integration, we always recommend sending as many relevant events as possible.

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Important:

For both Recommend and Smart Campaigns to function correctly, inventory data is also mandatory alongside event data. Without inventory feeds, recommendation and targeting logic cannot operate as intended.

Recommend

MethodEvents Used
Similar Pre-event CategoryBet Placement
Similar In-play CategoryBet Placement
Bet BuilderBet Placement, Add to Betslip, Bet Settlement
Bet Builder MarketBet Placement
TrendingBet Placement, Add to Betslip, Bet Settlement
BetSlipBet Placement
PopularBet Placement, Add to Betslip, Bet Settlement
HybridBet Placement, Add to Betslip, Bet Settlement
Behavioural 2.0Bet Placement, Add to Betslip, Bet Settlement
Categories, Classes, TypesBet Placement
Personalised PopularBet Placement
In-PlayBet Placement
Extra LegBet Placement
Favourite TeamBet Placement
Explicit PopularBet Placement
Prior WinBet Settlement

Smart Campaigns

Out of the box use cases:

Use CaseEvents Used
Bet of the DayBet Placement
In-Play Event AlertsBet Placement
Pre-Match Alerts - Favorite TeamBet Placement
Pre-Match Alerts - Favorite MarketBet Placement
Pre-Match Alerts - Favorite TypeBet Placement
Pre-Match Alerts Similar Users (Jaccard method)Bet Placement
Prior Win - Horse Racing VersionBet Placement
Prior Win - Team VersionBet Settlement
OptiliveBet Placement

Updated 5 days ago