Add to Cart

This document describes the Out-Of-The-Box (OOTB) Add To Cart event schema for use in your integrations. This event—together with the Remove From Cart event and the Empty Cart event—is necessary for cart-and-product abandonment use cases.

Event Key

Event Key	Event Name	Type
`ootb_add_to_cart`	Add To Cart	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page

Below is the JSON structure for the context-specific properties of the Add To Cart event.

{
  "context": {
    "ootb_session_id": "248rhdbuw2her1",
    "ootb_userid": "ExampleUser1234",
    "ootb_eventdatetime": "2024-03-09T07:00:14.000Z",
    "ootb_product_id": "10Pencils1843",
    "ootb_variant_id": "10Pencils1843Coloured1234",
    "ootb_sku_id": "10Pencils1843Coloured1234-23iuhw",
    "ootb_brand": "Example Brand",
    "ootb_category": "C-P3nc1l",
    "ootb_department": "D-St4t10n4ry",
    "ootb_url": "https://www.example.com/product/10Pencils1843",
    "ootb_page_title": "Coloured Pencils",
    "ootb_page_category": "Pencils",
    "ootb_currency": "GBP",
    "ootb_item_name": "Coloured Pencils 10 pack.",
    "ootb_quantity": 2,
    "ootb_total_price": 30.00,
    "ootb_tax_amount": 2.00,
    "ootb_delivery_fee": 4.99,
    "ootb_fullfillment_type": "standard_delivery"
  }
}

Parameters

Parameter Key	Parameter Name	Type	Description
`ootb_session_id`	Session ID	String	User’s browser session identifier.
`ootb_userid`	User ID	String	Unique key identifying the user.
`ootb_eventdatetime`	Event Date Time	Timestamp	Date and time of the add to cart action.
`ootb_product_id`	Product ID	String	Unique key for the product.
`ootb_variant_id`	Variant ID	String	Key identifying the variant of the product.
`ootb_sku_id`	SKU ID	String	Key identifying the SKU of the variant.
`ootb_brand`	Brand	String	Brand of the product.
`ootb_category`	Category	String	Key identifying the lowest level of product category.
`ootb_department`	Department	String	Key identifying the department or highest-level category.
`ootb_url`	URL	String	Link to the product-/variant-/SKU page.
`ootb_page_title`	Page Title	String	Title of the page where the action occurred.
`ootb_page_category`	Page Category	String	Category label of that page.
`ootb_currency`	Currency	String	Currency code (e.g., GBP).
`ootb_item_name`	Item Name	String	Name of the product/variant/SKU (lowest level).
`ootb_quantity`	Quantity	Number	Quantity of the item added to the cart.
`ootb_total_price`	Total Price	Number	Total price (quantity × unit price, after discounts and including tax).
`ootb_tax_amount`	Tax Amount	Number	Tax for this line (considering quantity).
`ootb_delivery_fee`	Delivery Fee	Number	Delivery or shipping fee.
`ootb_fullfillment_type`	Fulfillment Type	Enum	`bopis` or `standard_delivery` to indicate pickup vs delivery.

Explanation

event: Set to ootb_add_to_cart when an item is added to the cart.
context:
- ootb_session_id, ootb_userid: Link the action to the user’s session and identity.
- ootb_eventdatetime: Timestamp of the add to cart action.
- Product identifiers (ootb_product_id, ootb_variant_id, ootb_sku_id, ootb_brand, ootb_category, ootb_department): Identify exactly what was added.
- Page context (ootb_url, ootb_page_title, ootb_page_category): Where the action occurred.
- Pricing & quantity (ootb_currency, ootb_item_name, ootb_quantity, ootb_total_price, ootb_tax_amount, ootb_delivery_fee): Capture the economic details of the line item being added.
- ootb_fullfillment_type: Indicates “Buy Online, Pick Up In Store” (bopis) vs home delivery (standard_delivery) for the item.