Data Sharing Methods
Learn about the different options to access the data shared by Optimove
Optimove Data Share allows clients to access rich customer and marketing data securely via Snowflake’s native sharing capabilities.
Depending on whether your organization already uses Snowflake, there are two access models available:
Direct Share
Who is this for?
- Organizations with an existing Snowflake account (any edition).
How does it work?
- Optimove securely shares data directly to your Snowflake account using a direct share or a private listing in Snowflake Marketplace.
- You access the data share in your existing Snowflake environment, without duplication or data transfer.
- You can join, analyze, and integrate the shared data directly with your internal datasets.
Key benefits
✅ Zero-copy access - no data duplication, no ETL.
✅ Direct integration into your own Snowflake account.
✅ Full use of your existing Snowflake role-based access controls, security, and compute resources.
✅ Easy integration with BI tools, ML models, and other Snowflake-native workflows.
Learn More
🔗 Snowflake Data Sharing Overview
🔗 Using Data Shares in Your Account
🔗 Snowflake Marketplace & Private Listings
Reader Account
Who is this for?
- Organizations without an existing Snowflake account who still want to access Optimove’s shared data.
How does it work?
- Optimove provisions a Snowflake Reader Account for you. This account is limited by a consumption quota of 20 credits.
- You access the data through this account, fully managed by Snowflake but isolated for your organization.
- You can run queries, build views, and analyze data directly in this reader account.
Key benefits
✅ No need for your own Snowflake subscription.
✅ Pre-integrated access to shared data.
✅ Ability to create custom views, databases, and resource monitors (with the READER_ACCOUNT_DBA role, if enabled. Learn more).
✅ Cost-efficient entry point for working with Snowflake technology.
Learn More
🔗 Snowflake Data Sharing Concepts
🔗Snowflake Credit System Concepts
⚡ Quick Comparison
| Feature | Direct Share / Private Listing | Reader Account |
|---|---|---|
| Requires Snowflake subscription? | ✅ Yes | ❌ No |
| Access in your own environment? | ✅ Yes | ❌ No (separate Snowflake account) |
| Custom data integration with internal data? | ✅ Full integration | ⚠ Limited - only within reader account |
| Cost model | Your Snowflake compute costs | Limited to 20 monthly credits based on your contract |
| Supports BI/ML tools? | ✅ Yes (via your Snowflake) | ✅ Yes (via reader account) |
| Role management | Your own Snowflake roles apply | Reader account roles (e.g., READER_ACCOUNT_DBA if enabled) |
How to Get It Enabled?
To get started with the process of establishing Optimove Data Share, contact your Account Manager or Customer Success Manager
📌 Useful Snowflake Docs
Updated 10 days ago