Optimove's Standard Events for Data Integration

Optimove provides a set of predefined, out-of-the-box events designed to facilitate seamless data integration. These events can be implemented via two primary methods:

1. Server-side Integration
2. SDK Integration

For detailed integration guides, refer to the following:

• Server-side Integration Guide
• SDK Integration Guide

Key Features of Standard Events

• Predefined Parameters: Optimove's standard events come with a set of predefined parameters. These parameters cannot be edited or deleted.
• Additional Parameters: You can include additional custom parameters to extend the functionality of these events, up to a total of 50 parameters.
  • Supported parameter types:
    • Number
    • Boolean
    • String
  • Note: Custom parameters must be configured within the Optimove settings page before they can be utilized.
• Optional Population: It is not mandatory to populate values for all predefined parameters. You can send data only for the parameters relevant to your use case.

Guidelines for Using Additional Parameters

1. Ensure that the total number of parameters (predefined and custom) does not exceed 50.
2. Define and configure new parameters in the Optimove settings page before sending data.
3. Follow data type guidelines to ensure seamless integration and functionality:
   • Number: Any numeric value, such as integers or decimals.
   • Boolean: True/false values.
   • String: Text values (up to 255 characters).