Introduction to Integrating with OptiPromo

Welcome to the OptiPromo integration guides. This documentation provides everything you need to connect Optimove's robust promotion engine with your own systems via our API. By following these guides, you can automate how you create, manage, and deliver promotional offers to your customers.

What You Will Learn

This collection of guides will walk you through the core capabilities of OptiPromo:

• Creating a Basic Promotion: Learn how to define a promotion, the central entity in OptiPromo, and associate it with a promo code.
• Configuring Tiers and Budgets: Define conditional reward tiers and apply spending caps and other budget controls to your promotions.
• Adding Custom Properties: Enhance your promotions with custom metadata fields for more flexible processing and tracking.
• Managing the Promotion Lifecycle: Learn how to programmatically activate, deactivate, archive, and duplicate your promotions for full lifecycle control.
• Executing Promotion Campaigns: Understand the simple and advanced flows for delivering promotions to your customers via webhook.

How These Guides Are Structured

Each guide in this section is designed to be clear and actionable. They follow a logical structure that takes you from initial setup to advanced execution. We recommend you follow them in order if you are new to OptiPromo.

Next Steps

To improve navigation, the end of each guide links to the next logical topic.

• Start by creating your first promotion: ➡️ Creating a Basic Promotion