Streams

Optimove streams enable users to set up a marketing journey based on different conditions, which are tested against the user’s behavior. By analyzing streams data, users can better understand the performance of their marketing journeys and look at their uplift with the holistic perspective, while also understanding which customer is being allocated to each treatment in a stream.

The data in Streams data share consists of 4 main parts -

1. Campaigns in Streams - describes the relations between individual campaigns that form a stream to the parenting stream. Further data about each individual campaign can be achieved using other views such as VW_SCHEDULED_CAMPAIGNS_V1_3 and VW_TRIGGERED_CAMPAIGNS_V1_3 .
2. Customers in Treatment - Describes the allocation of customers to the different treatments in campaigns, showing which customer was allocated to a treatment on each allocation date.
3. Stream Results - Describes the results of streams as they are being aggregated and calculated with the progress of the stream. This dataset is an equivalent to VW_CAMPAIGN_RESULTS_V1_3 showing the results measured by each KPI tracked by Optimove.
4. Stream Metadata - Provides the metadata required for understanding streams, as they can be seen in Stream Analysis page.