Customers In Treatments

Overview

Describes allocation of customers into different stream treatments by the date of allocation. Customers are being allocated to a “stream reference group” every day based on the conditions that are set in Stream creation tool in Optimove.


How to use it with other datasets

Join to customer profiles on CLIENT_CUSTOMER_ID and ALLOCATION_DATE & PROFILE_DATE to analyze customers distribution across streams and get insights from high performing campaigns


SELECT * 
FROM VW_CUSTOMERS_IN_TREATMENT_V1_3 LIMIT 10

🔑 Primary Keys

  • Composite key - STREAM_ID ****, TREATMENT_ID, CUSTOMER_ID, ALLOCATION_DATE
  • Watermark column - ALLOCATION_DATE

Table Description

Field NameDescriptionData TypeFormat
STREAM_IDIdentifier of the streamNUMBER (38,0)
TREATMENT_IDIdentifier of the treatmentNUMBER (38,0)
CUSTOMER_IDInternal identifier of the customerNUMBER (38,0)
CLIENT_CUSTOMER_IDIdentifier of the customer as received from client’s systemsTEXT (200)
ALLOCATION_DATEDate which the customer was allocated to streamsDATE