Cart Checkout Completed

Cart Checkout Completed Event

This document describes the Out-Of-The-Box (OOTB) Cart Checkout Completed event schema. This event should be sent when a user successfully completes the checkout process with the items in their cart. It's crucial for tracking conversions and can be used to end cart abandonment sequences.

Event Key

Event Key	Event Name	Type
`ootb_cart_checkout_completed`	OOTB Cart Checkout Completed	Simple event

Event Structure

The mandatory properties (tenant, timestamp, event, and customer) are required for all events and documented in detail on the Mandatory Properties page.

Below is the JSON structure for the context-specific properties of the OOTB Cart Checkout Completed event.

{
  "context": {
    "ootb_session_id": "248rhdbuw2her1",
    "ootb_cart_id": "C-20244030X",
    "ootb_item_count": 7,
    "ootb_total_cart_value": 328.93,
    "ootb_currency": "USD",
    "ootb_item_name_0": "Wireless Mouse",
    "ootb_item_image_0": "[https://example.com/images/wireless_mouse.jpg](https://example.com/images/wireless_mouse.jpg)",
    "ootb_item_quantity_0": 1,
    "ootb_item_link_0": "[https://example.com/product/wireless-mouse](https://example.com/product/wireless-mouse)",
    "ootb_item_name_1": "Gaming Keyboard",
    "ootb_item_image_1": "[https://example.com/images/gaming_keyboard.jpg](https://example.com/images/gaming_keyboard.jpg)",
    "ootb_item_quantity_1": 1,
    "ootb_item_link_1": "[https://example.com/product/gaming-keyboard](https://example.com/product/gaming-keyboard)",
    "ootb_item_name_2": "USB-C Charging Cable",
    "ootb_item_image_2": "[https://example.com/images/usb_c_cable.jpg](https://example.com/images/usb_c_cable.jpg)",
    "ootb_item_quantity_2": 2,
    "ootb_item_link_2": "[https://example.com/product/usb-c-cable](https://example.com/product/usb-c-cable)"
  }
}

Parameters

Mandatory fields are marked with an asterisk (*).

Parameter Key	Parameter Name	Type	Description
`ootb_session_id`	OOTB Session ID	String	Identifier for the user’s browser or app session.
`ootb_cart_id`*	OOTB Cart ID*	String	Unique identifier for the cart instance.
`ootb_item_count`*	OOTB Item Count*	Number	Total number of distinct items in the cart.
`ootb_total_cart_value`*	OOTB Total Cart Value*	Number	Aggregate cart value at checkout time.
`ootb_currency`*	OOTB Currency*	String	ISO currency code (e.g., "USD").
`ootb_item_name_0`*	OOTB Item Name 0*	String	Name of the item at index 0.
`ootb_item_image_0`*	OOTB Item Image 0*	String	Image URL for the item at index 0.
`ootb_item_quantity_0`*	OOTB Item Quantity 0*	Number	Quantity of the item at index 0.
`ootb_item_link_0`*	OOTB Item Link 0*	String	Link to the product detail page for the item at index 0.
`ootb_item_name_1`*	OOTB Item Name 1*	String	Name of the item at index 1.
`ootb_item_image_1`*	OOTB Item Image 1*	String	Image URL for the item at index 1.
`ootb_item_quantity_1`*	OOTB Item Quantity 1*	Number	Quantity of the item at index 1.
`ootb_item_link_1`*	OOTB Item Link 1*	String	Link to the product detail page for the item at index 1.
`ootb_item_name_2`*	OOTB Item Name 2*	String	Name of the item at index 2.
`ootb_item_image_2`*	OOTB Item Image 2*	String	Image URL for the item at index 2.
`ootb_item_quantity_2`*	OOTB Item Quantity 2*	Number	Quantity of the item at index 2.
`ootb_item_link_2`*	OOTB Item Link 2*	String	Link to the product detail page for the item at index 2.
`ootb_item_name_3`*	OOTB Item Name 3*	String	Name of the item at index 3.
`ootb_item_image_3`*	OOTB Item Image 3*	String	Image URL for the item at index 3.
`ootb_item_quantity_3`*	OOTB Item Quantity 3*	Number	Quantity of the item at index 3.
`ootb_item_link_3`*	OOTB Item Link 3*	String	Link to the product detail page for the item at index 3.
`ootb_item_name_4`*	OOTB Item Name 4*	String	Name of the item at index 4.
`ootb_item_image_4`*	OOTB Item Image 4*	String	Image URL for the item at index 4.
`ootb_item_quantity_4`*	OOTB Item Quantity 4*	Number	Quantity of the item at index 4.
`ootb_item_link_4`*	OOTB Item Link 4*	String	Link to the product detail page for the item at index 4.
`ootb_item_name_5`*	OOTB Item Name 5*	String	Name of the item at index 5.
`ootb_item_image_5`*	OOTB Item Image 5*	String	Image URL for the item at index 5.
`ootb_item_quantity_5`*	OOTB Item Quantity 5*	Number	Quantity of the item at index 5.
`ootb_item_link_5`*	OOTB Item Link 5*	String	Link to the product detail page for the item at index 5.
`ootb_item_name_6`*	OOTB Item Name 6*	String	Name of the item at index 6.
`ootb_item_image_6`*	OOTB Item Image 6*	String	Image URL for the item at index 6.
`ootb_item_quantity_6`*	OOTB Item Quantity 6*	Number	Quantity of the item at index 6.
`ootb_item_link_6`*	OOTB Item Link 6*	String	Link to the product detail page for the item at index 6.

Explanation

event: Set to ootb_cart_checkout_completed to signify that a user has successfully purchased the items in their cart.
context:
- This event captures a snapshot of the entire cart at the moment of conversion.
- ootb_cart_id and ootb_session_id link the conversion to the user's journey.
- The indexed item parameters (ootb_item_name_0 through ootb_item_link_6) allow for the capture of up to seven distinct items from the cart, providing rich data for post-purchase analysis and communication.